Re:The Church of TED
by jeffdavis on Monday March 16, 2015 @01:02AM
(#9209958)
For most things, opening up is noble. But not for a brand -- can you imagine Apple allowing other companies to use their brand for experimentation? Or Coca-Cola?
[ Parent
| on HN ]
Those brands are for-profit and opening up may indeed not make sense financially.
TED is a non-profit, and their goal is to build an efficient platform for sharing ideas (and not only theirs). In this regard, opening up makes total sense, even if brand damage is a risk. (hence the respect)