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Re:The Church of TED by jeffdavis on Monday March 16, 2015 @01:02AM (#9209958)
For most things, opening up is noble. But not for a brand -- can you imagine Apple allowing other companies to use their brand for experimentation? Or Coca-Cola?
Re:The Church of TED by sylvinus on Monday March 16, 2015 @02:27PM (#9213283)
Those brands are for-profit and opening up may indeed not make sense financially.

TED is a non-profit, and their goal is to build an efficient platform for sharing ideas (and not only theirs). In this regard, opening up makes total sense, even if brand damage is a risk. (hence the respect)