I found the research study interesting -- https://www.hotelschool.cornell.edu/research/chr/pubs/report...

1."if a hotel increases its review scores by 1 point on a 5-point scale (e.g., from 3.3 to 4.3), the hotel can increase its price by 11.2 percent and still maintain the same occupancy or market share"

2."1-percent reputation improvement leads up to a 1.42-percent increase in revenue per available room (RevPAR)"

#1's substantial