The problem I have with these rants is I just don't recognise this characterisation of a facebook user at all. I have an account. I check it on my phone a couple of times a day, never post anything apart from the occasional baby photo to a family group, comment on a post maybe once a month, never 'like' anything other than birthdays or weddings. I've been doing that for about 4 years now and never felt any urge to expand my use. My wife is the same. So too my younger sister. I don't know anyone who spends so much time on it that it affects their life, and whatever mundane information facebook has on me isn't going to give me sleepless nights.