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Re:Ask HN: How can you encourage users to generate content? by TobiasCassell on Tuesday November 03, 2009 @01:10PM (#919871)
"Dont Make Me Think" by Steve Krug is a legendary book and You need this book too-

Neuro Web Design: What Makes Them Click? (Paperback) ~ Susan M. Weinschenk (Author)

http://www.amazon.com/Neuro-Web-Design-Makes-Click/dp/032160...

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