Figured I'd find it on the home page or under pricing or something.

I think what Gitlab.com needs is a template like this

- Free Private Repos - Host it on Gitlab.com

- Need to host it on your servers? Get our open source edition

- Need enterprise support/features? Get our enterprise edition and host it on your servers

Btw do you offer enterprise features on gitlab.com? It was not very clear

Also your pricing page needs to be clear about the different versions. There are at least 3 different Gitlab products (free gitlab.com, gitlab ce, gitlab ee) but the information is easy to miss.

In your homepage, the three blurbs (download and install.., pricing for spport.., signup for gitlab.com..) feel like 3 product features rather than 3 different products.

I've changed the homepage according to your feedback in https://gitlab.com/gitlab-com/www-gitlab-com/commit/3a09175f...

https://about.gitlab.com/gitlab-com/ mentions that it runs the enterprise edition in the middle box

The pricing page is a hard one, we'll look into that.

Any idea how we can make the three blurbs on the homepage feel more like different products?

1. For the blurbs - remove the icons and add headers. Something like this - https://cloudup.com/cGSjRmrWGkU

2. Gitlab.com as a product name is very confusing. When I first checked out gitlab.com my thought was "I'm already on gitlab.com, what's this other gitlab.com" :) So I have changed it to Gitlab Hosted to make it more clear

Other Potential Improvements

This section - https://cloudup.com/c4vipl-QFBU tries to do everything. Explain features, introduce 3 different products and has a lot of text that could be removed

I would suggest making the entire block about features but in a layered way. i.e first introduce common features and then differentiate the products.

Some text could be removed - Subscriptions blurb can be replaced by "See our enterprise pricing page for subscriptions" or something similar. The way it is laid out now, it seems it is separate from Github Enterprise.

The current feature text blurb is too much text and too little text at the same time :) Too much because it is just long lines of text. Too little because none of your features are explained elegantly. There is also a "much more" syndrome :)

Just see - https://about.gitlab.com/features/ - Powerful Code review - "Merge requests with line-by-line comments, CI and issue tracker integrations and much more" with a giant image. Text doesn't say much and ends with an ambiguous "much more" and the image is intimidating unless you are familiar with Gitlab.

Compare that to Pull requests section of stash "https://www.atlassian.com/software/stash?utm_source=bitbucke...

Images are not much help but they help in avoiding a wall of text and all the sub features are explained

The actual experience of using Bitbucket is not that great but they are doing a good job of explaining features :). Github enterprise also does something similar.

I think you should also move "Better than Github" to a different section like say "Why use GitLab?" Having it right at the top seems very defensive and a bit distracting.

One last thing - Link to some interesting projects using Gitlab and make it easy to find. You can even link to Gitlab.org somewhere. Looking around a repo gives a better feel for the product.

We'll try to improve the rest too and track it in issue https://gitlab.com/gitlab-com/www-gitlab-com/issues/271

Thank you very much for your kind comments.

But beyond that I dunno.