The first gen Air was probably the most unusable machine Apple has created since the NeXT acquisition. It also didn't sell well, so it hardly 'created a market'. Only when second gen came out, with much better harddisk, more ports and better chipset, they really took off. The first gen was a good investment into the future by Apple, a testbed to try out new manufacturing technologies and probing the market. I suspect this Macbook could turn out the same, even though it's probably much more usable than the first Air.