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A comment on Gigaom Closes Down. Parent comment

Re:Gigaom Closes Down by hibbelig on Tuesday March 10, 2015 @05:12AM (#9176751)
What does "low capacity with not much relevance advantage" mean? My understanding is that DDJ (at least) has great content that "one single programmer" couldn't hope to match.
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Re:Gigaom Closes Down by majani on Tuesday March 10, 2015 @09:56AM (#9177712)
Low capacity means they lack the man power to do fancy custom campaigns( think Vox Media level customization http://www.voxmedia.com/vox-advertising )

Relevance advantage means that a site is so big and important in a broad category that it's worth it for advertisers to pay a premium to get frequent views from its readers( think of how TechCrunch is so central to the tech community)

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Re:Gigaom Closes Down by hackuser on Tuesday March 10, 2015 @05:26PM (#9180768)
> Low capacity means they lack the man power to do fancy custom campaigns

That's confusing to me, because the grandparent said:

> One single programmer can run a web site with tenfold their capacity

How could one programmer run a website with more manpower than Gigaom or DDJ?

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