It's a nuanced point. aros said some people believe Google is "nice" which isn't wrong in my experience. I didn't interpret aros' words to mean that people explicitly deny Google is a for-profit corp nor espouse that it is a charity, but people have expressed warm fuzzies about Google.

My takeaway was that many people produce warm feelings about an entity that doesn't necessarily reciprocate or find those warm feelings important in it of themselves.

I personally like Google (so far). E.g. I could have seen them siding with ISPs, trying to dismantle net neutrality, and using their capital to stifle innovation keeping them at the top.

But if sometime in the future, Google enacts policies that aren't so "nice", people may do well to avoid confusion by remembering that Google isn't inherently "nice", but they are inherently "for-profit".