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A comment on “Just remove the duck” (2013). Parent comment

Re:“Just remove the duck” (2013) by Alex3917 on Tuesday March 03, 2015 @01:34PM (#9139600)
> Only Marketing people see design as "emotional" because they see the world through a lens of shaping human behavior through our primate genetic programming.

The word design literally means 'fate', i.e. the absence of free will. Shaping behavior is the point, making studied choices is only the means to the end.

C.f. Robert Frost's poem Design:

http://www.poets.org/poetsorg/poem/design

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Re:“Just remove the duck” (2013) by nickbauman on Tuesday March 03, 2015 @06:01PM (#9141389)
Evolution doesn't plan. Design that shapes behavior assumes a god-like view of the world which employed by humans always arrogates to the point of overreaching. For design to be humane, it is behavior that shapes design, not the other way around.
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