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Re:Pentagon’s $55B mystery plane is secret, but debate on co... by codeonfire on Tuesday March 03, 2015 @03:59AM (#9136750)
A superbowl ad is not going to inspire the people you want to start working on advanced aircraft. The people you want are already working on advanced aircraft or are trying to get into the advanced aircraft business. You need people that know what they're doing, not the "dang that's cool" crowd.
Re:Pentagon’s $55B mystery plane is secret, but debate on co... by gamegoblin on Tuesday March 03, 2015 @04:08AM (#9136782)
You're also targeting future engineers. If you can make a highschool kid get into aeronautical engineering who otherwise wouldn't have, that's a strategic win. Younger people are very much in the "dang that's cool" crowd.

Look at most of the modern military commercials. They very much appeal to young people who grew up playing Call of Duty and whatnot.