Re:Bradley Horowitz Is Now Running Google+
by nl on Monday March 02, 2015 @05:21AM
(#9131198)
That was basically Google Buzz (which of course was basically FriendFeed) - and far from "taking off like wildfire" it struggled tremendously, despite the huge benefit of being directly integrated into GMail.
The problem with that model was that publishers tended to dump their feed onto Buzz, and then engage with people via Twitter.
Of course, it's possible to ignore the lack of engagement, with the hope it will come later, and instead concentrate on the information consumer (call it "consumer-centric").
The problem with the consumer-centric model is that on its own it doesn't drive traffic, either to the app itself (GReader/Buzz/FriendFeed) or to the publisher.
That makes it a hard sell. It's difficult to know what could be done differently to fix this problem.
The problem with that model was that publishers tended to dump their feed onto Buzz, and then engage with people via Twitter.
Of course, it's possible to ignore the lack of engagement, with the hope it will come later, and instead concentrate on the information consumer (call it "consumer-centric").
The problem with the consumer-centric model is that on its own it doesn't drive traffic, either to the app itself (GReader/Buzz/FriendFeed) or to the publisher.
That makes it a hard sell. It's difficult to know what could be done differently to fix this problem.