That was one of the biggest culture-shocks for me when I arrived in the Bay Area. Everyone was like "So you'll be working in MTV?", a bunch of the local mailing lists were prefixed "mtv-", all the conference rooms were labeled "MTV-43-2-...", and I was like "What's this MTV....ohhhh, Mountain View". It's sorta like "The City" clearly means San Francisco to anyone living in the Bay Area, while it means New York City to anyone living in the Northeast.

Well, if enough people say it, it'll catch on. I'd bet that Google is rapidly becoming more important to most people than Music Television anyway.