I still don't get it. You've described an abstract issue: universities have a fair amount of power to control what messages about them are disseminated. But what are the use cases? Why would I want to visit your site? Give us a couple of specific examples, preferably in the form of stories.
Also, I would say that the interface needs to be revamped. Right now it's just confusing: it looks like a blog, none of the posts are even marginally relevant to me, and I have no idea how to get to any content I want to see -- or even what that content might be.
I could see a case for the existence of some sort of university-targeted Stack Overflow-like site. Basically public Q&A boards for particular universities, structured by topic, and with a good method for pulling useful content to the top. Maybe this already exists and I don't know about it, or maybe it's not what you're going for, but I at least know why I would use it.
Second - after years working with universities, specifically on technology, social media, and their intersections for broadcasting authentic messaging about the university - I realized that many universities wanted/needed this type of tool, but were lacking resources to build it and keep it coordinated. So I built it for them...and for the students/parents/alumni. Like many social media sites, Digidorm.com is meant to create a place where true stories about a service/products can be shared and learned from.