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Re:Magic: How to launch a product so no one will ever use it... by PeterWhittaker on Tuesday February 24, 2015 @07:26AM (#9100115)
So are we suggesting that we know the missing step?

  1. Build something
  2. ???
  3. Profit!
We're suggesting that it's

  1. Build something
  2. Reduce convenience, increase price, piss people off, but get press
  3. Profit!
???

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