With BBC Iplayer you can watch live content as it is broadcast, but also rewind to the start and watch form the beginning. I regularly watch shows on the night they are broadcast and enjoy the live aspect, but don't have to stick perfectly to a schedule. This approach makes me much more likely to watch BBC content at that "decision point".

I would love NetFlix to invest in semi-live programs like news and current affairs. So that I could turn on the TV and start watching the news from the beginning instead of midway through a banal rolling program. You would get the sense of engagement of a live show without having to timetable your life.