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A comment on Twilio Positions Itself for an IPO After Logging $100M in 2014 Revenue. Parent comment

Re:Twilio Positions Itself for an IPO After Logging $100M in... by guelo on Friday February 20, 2015 @06:53PM (#9083898)
I came across a Twillio billboard the other day and the entire message was "Twillio. Ask your developer." I thought it was pretty bold marketing. No explanation of the service, they're just selling the fact that developers know it and like it.
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Re:Twilio Positions Itself for an IPO After Logging $100M in... by dragonwriter on Friday February 20, 2015 @06:54PM (#9083902)
> they're just selling the fact that developers know it and like it.

The less-overt (and perhaps more important) message from that billboard is to developers that they should know it.

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Re:Twilio Positions Itself for an IPO After Logging $100M in... by tptacek on Friday February 20, 2015 @07:30PM (#9084041)
Thinking about what it was like selling ideas (or, more accurately, failing to sell ideas) in meetings on a marketing team, all I can say is:

Whoever came up with that billboard is awesome at their job.

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