"To install Layers, upload the layers zip file to your self-hosted WordPress install under APPEARANCE →THEMES → ADD NEW."

It's a theme framework, like Pagelines et al.

Thanks for clarifying. It's not obvious enough on the site. Most WP users will be looking for something obvious whilst scanning. It should probably say this on the homepage. I assumed they modified core at first look.

You could be forgiven for thinking that, since the first claim on the home page is

> Layers is built into the WordPress core, creating a familiar but joyful building experience.

"Built into the WordPress core" is a very different thing from "is a theme framework."

Hi Vidyesh, it's a theme for WordPress as opposed to a custom spin. Our main focus was building the best user experience we could for a WordPress product.

Thank you for clearing that up.

Good to know. I got a bit confused. The Admin theme made me question it.

Why not go the Plugin route and let the user use Layers on any theme ?

Lack of consistency in wp plugin design. You would have to have others buy into what your are doing.