OwlSend – Email marketing for small business

Re:OwlSend – Email marketing for small business by pbhjpbhj on Wednesday February 18, 2015 @09:27AM (#9068627)

Hmm, the setup looks like you're claiming to be the cheapest - MailChimp have a free tier and CM have an $8 tier. It seems a bit dishonest to me.

If you need to pick the 10,000 emails level before you can compete on price then I think I'd be more inclined to lead with USP or just with benefits (ignoring the competition).

That said it looks nice and is easy to navigate. Might be worth saying that account creation is free (CM highlight it with "create free account" as button text) - having a paid lowest tier can make it seem you have to pay to even log in. MailChimp don't ask for my Full Name right off the bat, I'd save that until someone is initiating a campaign as I think it increases friction with those who just want to fiddle and get a feel with the app first.

The email builder needs some descriptive pointers and/or a video walkthrough. It's fine for me, but things like double-click on an image and it just opening a "file upload" dialog could confuse users. It's not necessarily obvious that it's just a template; presumably you'll add other templates later?

Nice work.

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Re:OwlSend – Email marketing for small business by cnyeve on Wednesday February 18, 2015 @09:46AM (#9068732)

Thanks for the feedback. We're the cheapest if you have 10,000 subscribers or more.

Good point in regards to saying account creation is free.

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Re:OwlSend – Email marketing for small business by jrs235 on Wednesday February 18, 2015 @11:24AM (#9069297)

Then perhaps you should be clear and change "Cost 10,000 Emails" to say "Cost 10,000 Subscribers". I can send 10,000 emails for free (12,000 actually) each month using Mandrill. Make it clear you're talking about subscribers and not emails.

Also, if I check MailChimp pricing, 10,000 subscribers costs $75 / month.

EDIT: When I saw 10,000 emails I honestly thought 10,000 emails which would make your pricing not that great.

Also, where'd you get your owl logo, looks very similar to Robly's (who is probably your "closest" competitor)

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Re:OwlSend – Email marketing for small business by neeraga on Wednesday February 18, 2015 @11:37AM (#9069365)

Thanks for your feedback. I will try to make that data more clear for everyone.

If you see the "Pay as you go" section in MailChimp, it is indeed $200 for 10,000 emails.

OwlSend is $30 for sending 10,000 emails.

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Re:OwlSend – Email marketing for small business by ktsmith on Wednesday February 18, 2015 @12:41PM (#9069803)

There's no reason to compare the pay as you go option if you are charging per subscriber and they have an option to pay per subscriber as well. Right on the MailChimp pricing page is a calculator that will tell you straight up it's $75/mo for 10,000 subscribers and unlimited emails. Sure, you are much cheaper but it's not a fair comparison to say you are charging $30 and they are charging $200 when really there's a $75 option that most people would be smart enough to find and take advantage of.

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Re:OwlSend – Email marketing for small business by jrs235 on Wednesday February 18, 2015 @04:04PM (#9070921)

If I have 10,000 subscribers and I send a daily email so 300,000 emails a month do I pay $30 or $59 using OwlSend?

If I send a morning and an evening email (600,000 per month) do I pay $30 or $89 per month?

I'm confused because in your comparison chart you say $30 to send 10,000 emails. Your pricing says $29 / month. Your FAQ talks about "How much does it cost? Owlsend application charges a flat fee of $29 upto 10,000 subscribers, $49 for upto 50,000 subscribers and $79 for upto 100,000 subscribers. You can send unlimited bulk emails with Owlsend every month. Amazon SES costs $1 per 10,000 emails sent."

So is it $29 + $1 for that first 10000 emails? If not, why are you talking about SES and how much SES costs? SES [costs] should be a non factor and not even mentioned.

EDIT: In the Pricing section it says "Send Unlimited Emails to 10,000 Subscribers" again, am I still paying $1 per 10,000 emails above the $29 / month just to use your interface?

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Re:OwlSend – Email marketing for small business by neeraga on Wednesday February 18, 2015 @09:00PM (#9072047)

Yes, It is $29 for 10,000 subscribers + $1 per 10,000 email sent via Amazon SES.

Here is a simple calculation. If you send 5 broadcasts to all your audience of 10,000 people.

It would be $29 + $5 = $34

Here $29 is a recurring cost and $5 is a variable cost depending upon number of emails sent any month. Amazon SES charges $1 per 10,000 emails through them.

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