From Apples point of view it would be very hard to see the difference between the two.
Which, if true, Apple never actually verified existed in the first place. Seems a bit odd to be pushing for it now.
I can't really blame him, either. The sign-up is confusing, the legal requirements are often poorly specified, and it's to do something that seems to makes sense (I want a fictitious name, I'll create the company later) that's actually a really bad idea given Apple's requirements.
It's one thing to, in good faith, work through an outstanding issue with someone over the course of months, another to simply ignore any/all requests until they go through extraordinary measures to capture your attention.
I get the impression that you're arguing (and users are downvoting) from the vantage point that Apple is a reasonable organization. They are most certainly not.
The only organization I know of that beats Apple and the AppStore when it comes to Kafkaesque bureaucracy is US Immigration Services.
Corporation Makes Application
Programmer has control of communication with Apple Store
Programmer leaves Corporation aggrieved
Programmer asks Apple to personally wire him the Corporation's Money
Corporation is f-ed.
That is the fundamental problem he has getting this issue solved, and I'm guessing that from his story that his communication skills aren't helping people at Apple get in a place to help him.