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Re:To a child, often the box a toy came in is more appealing... by 300bps on Monday February 16, 2015 @10:21AM (#9057231)
I think the saying is more a commentary on all the useless crap we buy kids for their birthdays, holidays, etc that are played with for 10 minutes and then thrown in a corner. For many of these "filler" gifts the box literally is more fun than the gift.

Like you said though, there are some gifts that stick with a child... My Commodore 64 that I received in 1982 and my 300 baud modem I received in 1985 for instance changed the entire path of my life.

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