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Re:Show HN: Apparel for entrepreneurs by upgradedape on Monday February 16, 2015 @06:11AM (#9056299)
You know what, I think you might be onto something here!

That would instantly make things less show-off and just generally motivating.

I could keep the 'apparel for entrepreneurs' within the brand, just not plaster it all over the front of the tees.

Re:Show HN: Apparel for entrepreneurs by upgradedape on Monday February 16, 2015 @06:49AM (#9056428)
Just to follow up. Perhaps a design more like this - http://i.imgur.com/Hv2I9m6.jpg ?