I think that people from the west tend to see the negative aspect of advertising: people over here think "annoyance" (all the answers to my provocative post were like that — yeah, small sample, not significative), whereas in Asia it seems to me (but I may be wrong) that people see the positive side: the image I have is of people thinking "opportunity of bargain". Maybe I don't understand it. Websites filled with tiny ads, streets covered with neons and shop signs, they might very well pretend. And indeed, they don't have a choice, Like LA people stuck in traffic because there are no other ways, websites are just like that and consumers have to do with it.