Nobody in a ten mile radius of me gives a crap about what is running on servers or phones. Most of them do not recognize an Android smartphone as a legitimate computer. They do not know what a CPU is, they do not know what a hard drive is, and they think their monitor on the desk is the computer and the tower in the closet is the "CPU".

Windows has the mindshare of the masses. When many upper-middle class white Americans want to write a document, they can only fathom word. When they want to do a spreadsheet, they can only fathom Excel. When they want to draw, they can only fathom Photoshop.

It isn't about options or features or anything, I'm talking about the super majority of people who cannot any longer comprehend the existence of anything but what they know - where being presented with Linux destroys their world view. They talk about OSX like its an easy bake oven rather than another computer, or as if its another desktop UI for Windows that also runs Office.

Which is why Microsofts open source efforts are pretty much all on the developer end. They know their userbase is completely ignorant to everything just the way they intended, and it would take years of retraining to push the public conscience away from the mindset that Microsoft Windows is the personal computer, and everything else is some gadget.