I'd still recommend reading BA because the writing style is first rate (and unexpectedly funny). It's also worthwhile for the realization that, due to it's mid century setting, that while the materials and ideas of the business world have changed since the books time, people really haven't, thus business itself really hasn't changed as much as you might otherwise conclude.
So add Moneyball, Liar's Poker, The Big Short (good telling of the 2007 financial crisis), Panic (contrasts before and after news articles around financial crises) and The Blind Side to the list.
(Don't let The Blind Side motion picture scare you off. The book has a lot of on-and-off-the field football strategy that I found interesting.)
Use Your Noodle and Get The Boodle (aka Think and Grow Rich by Napolean Hill - that was his proposed but rejected title), Influence, The Psychology of Persuasion by Robert Cialdini, Be My Guest - Conrad Hilton Autobiography, Benjamin Franklin's Autobiography, The Success System That Never Fails - W. Clement Stone, Winning Through Intimidation - Robert Ringer, Scientific Advertising - Claude Hopkins, The Ultimate Marketing Plan - Dan Kennedy, How to Win Friends and influence People - Dale Carnegie, The Psychology of Intelligence - CIA Manual - Richard Heuer https://www.cia.gov/library/center-for-the-study-of-intellig... ,
There are literally thousands of books worth reading, but the above are the ones I found to be the most enlightening.
Probably the most helpful book I ever read as a teenager, and I still read it every so often as a reminder. The lessons are simple but effective, not just in business but all relationships. Empathy, listening, and genuine interest will do more to 'win' people than anything else you can do.
Books that I'd recommend: Anything by Peter Drucker, The Five Dysfunctions of a Team by Patrick Lencioni, Made to Stick by the Heath Brothers, Blue Ocean Strategy by Kim and Mauborgne, among others. I'm sure plenty others here will also give you other recommendations that seem more 'start-up' like too.
I was incredibly inspired by Isaacson's Jobs biography. To learn that someone so flawed can achieve such greatness is inspiring. I also read it almost like a mystery novel, trying to decipher what he was actually doing that was creating such value. I've read a number of Isaacson's other books but none were as inspiring. I did enjoy most of them though.
Any other recommendations of business books I should actually read?