I mean, only the very rich can voluntarily pay 95% of their income in taxes! Nobody else can do that! Go ahead and try to beat me!
The more you believe paying taxes is a 'waste of money' the better it works!
There's a great book called The Millionaire Next Door, where they look at the spending habits of millionaires. One of the things that stuck out was the fact that a lot of these people have "boring" jobs that don't have "face" to keep. No one really cares about what the owner of a janitorial company or a welding supplier looks like, so there's no pressure for him or her to have the Right House or the Right Car or the Right country club memberships. In contrast, the book notes a couple of doctors and lawyers who are really active in their professions' social scenes and are living paycheck-to-paycheck despite earning far more.
Personally, I like my Shittic (beat-up Civic that is missing half the paint). Every month that it keeps running is another month that I don't have to make a car payment. My girlfriend winces every time she sees it, though...
Or an inability to keep a straight face through an entire sales pitch. I doubt the effect works if the sales person or market copy actively mocks the buyers' intelligence.
This must also be the reason why this kind of manufacturing is prominent in Italy, where any faith in humanity is long gone.
This video explains the Swedish concept of "vasking", essentially throwing expensive liquids down the drain to demonstrate how little their price tags matter to you: https://m.youtube.com/watch?v=uhEpMJ3n_wU (it's also hilarious)
Making stuff that people use exclusively to show off is such a great business that the only reason everyone's not trying to do it must be some misguided faith in humanity.