Not immediately but business can not operate with a time horizon on a couple of months. If they need substantial increase in income, they have either to find the source of such income or stop digging the hole. Delaying it until the actual bankruptcy would do no good to anyone. If it is clear it is impossible to operate viable business with the projected expense level, then it's better not to waste more time and money on it.

And using derogatory terms like "whining" towards people trying to run real business and explaining their real-life challenges in factual manner only betrays your utter unwillingness to consider the subject seriously. No wonder you're using a throwaway account.