The Psychological Difference Between $12.00 and $11.67

Re:The Psychological Difference Between $12.00 and $11.67 by andy_ppp on Tuesday February 03, 2015 @11:09AM (#8991100)

Apparently you make much more money (in a restaurant setting at least) if you omit the currency, use round numbers and no decimals.

Rabbit with oyster and samphire - 7

Rabbit with oyster and samphire - £7.00

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Re:The Psychological Difference Between $12.00 and $11.67 by feintruled on Tuesday February 03, 2015 @12:31PM (#8991734)

Yeah, I nearly got caught out once when I went to a restaurant and ordered wine "number 23", thinking it was like a Chinese Takeaway menu or something. I was wondering why there weren't in order! Got an odd look from the waiter too. Lucky I didn't go for wine number 200.

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Re:The Psychological Difference Between $12.00 and $11.67 by swengw on Tuesday February 03, 2015 @01:19PM (#8992063)

It's interesting how a bunch of subtle tweaks to a restaurant's menu can increase spending: http://www.menucoverdepot.com/resource-center/articles/resta...

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Re:The Psychological Difference Between $12.00 and $11.67 by corin_ on Tuesday February 03, 2015 @03:42PM (#8993207)

This may just be me (or maybe London/UK-related), but in my experience restaurants/bars that list prices as just "7" are generally more up-market (or want to be), and having that connection in my mind I tend to pay more attention to costs when I see it like that, as I'm already expecting a not-tiny bill before I even start thinking about the prices themselves.

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