Analysis of Apple's marketing psychology on product depiction (German)

Posted by sajonara on Friday January 30, 2015 @08:45PM
from the macnotes.de dept.

http://www.macnotes.de/2015/01/31/marketing-psychologie-apple/

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Re:Analysis of Apple's marketing psychology on product depic... by sajonara on Friday January 30, 2015 @08:46PM (#8975559)

In this article Apple's product depictions are analysed for their psychological subtext. The author found indication for 3 different types: evolution, family and winners/winning.

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