Until pretty recently, I just thought of Jawbone as the company that made (dorky[1]) Bluetooth headsets. Then I watched Rahman's lecture in the YC/Stanford startup class[2] and was extremely impressed. The lecture wasn't that great, but the man struck me as "formidable" in the PG sense[3]. Obviously, a lot of VCs see that too. I don't think it's just smoke.

I know nothing else about him (no idea about the brogrammer thing, sounds awful) but if I were a betting man I would be betting on Jawbone right now because of their CEO, despite everything in this article.

[1] I'm very pro-wearables, and don't mind being labelled as dorky myself, but that's the public perception.

[2] http://startupclass.samaltman.com/courses/lec17/

[3] http://paulgraham.com/convince.html