Re:Marketing insights from an infomercial consultant
by ankeshk on Thursday October 22, 2009 @05:33AM
(#896430)
Thank You for the link!
Its pure gold all the way. And helpful even if you don't ever plan to run a Direct Response TV infomercial. You can glean a lot about human psychology from it.
The best tip for me was:
"American Telecast did something very unique with its continuity programs. They make every 5th kit free. The company tested this idea and found that it kept a majority of customers in the game for a longer period of time."
Its pure gold all the way. And helpful even if you don't ever plan to run a Direct Response TV infomercial. You can glean a lot about human psychology from it.
The best tip for me was:
"American Telecast did something very unique with its continuity programs. They make every 5th kit free. The company tested this idea and found that it kept a majority of customers in the game for a longer period of time."