Besides I think iPad was something that Jobs envisioned when he was alive. He wanted, seriously wanted, to disrupt the education space with it. That's an important reason why he did not want porn to be easily available on the device [1] and why they had a large book-sized screen and not a mini to start with [2]. I think Jobs had a razor sharp focus back then.

After his demise, from what it seems, Tim Cook never felt for the iPad the same way as Jobs did. Tim is far more profit-centered than Jobs, and Apple's performance numbers lately speak for it. Unlike Steve, Tim Cook doesn't seem like a visionary either. He doesn't appear to have that urge of bringing change into the world.

He isn't of the type who has ability to bring that element of movement into his products. I could be wrong but it seems so. For example, he is unable to see the difference between the idea of revolutionizing education space and the idea of letting out a fashion accessory that competes well with swiss watches!

I mean you get the point, right?

[1] http://www.imore.com/steve-jobs-ipad-freedom-porn

[2] http://allthingsd.com/20120705/the-7-inch-ipads-biggest-crit...