Is the DRM module itself an open specification? Or will it be a separate proprietary program that content sites will still require you to install? I can see for example Real or Flash making such modules, and still bundling with random tool bars and popups.

Or will it most likely be a specification that allows multiple (but NDA'd) implementations, such as the DRM component of dvd and bluray players? If that is the case, then it is still better than what we had before, as multiple vendors will need to compete (increasing the likelihood of a non-crappy implementation).