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Re:From 0 to $1B – Slack's Founder Shares Their Launch Strategy by calinet6 on Tuesday January 27, 2015 @02:01PM (#8954960)
In a word, quality.

In a few more words, the product appears to have been designed with user needs in focus more than the others, and the end product is closer to solving them. The article reveals some of the ways they've achieved that. Furthermore, it goes beyond simply meeting user needs into a superlative user experience that also exceeds expectations. It's not too complicated: a big part of their success is that they have created a better product in the eyes of users.

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