The point isn't to decide whether they are good people or not; it's about the protections in place that should make that irrelevant. I buy all sorts of stuff from some surely shady characters, but I do so through amazon who I'm confident will make things right when they go wrong.

Coinbase is promising that if something goes wrong, they can make as much as 2% of it right. Let's hope that when something goes wrong, it's with that 2%.