Re:What should I do about YouTube?
by 6stringmerc on Saturday January 24, 2015 @01:58AM
(#8939040)
You are very on-point - what does a successful artist do as soon as they have enough clout in the industry? Start their own label. Sign artists. Take a cut. Negotiate deals with advertising, take a cut of that. Tell the artists on the roster that they're better off with you than without you.
The parallels are stunning in this case. Thank you for mentioning your perspective, as I think it bears repeating that the "music industry" has always been like this - the names and methods may look different, but the model is the same. Ain't nobody signed to iTunes or YouTube, near as I can tell...
I'd love to be wrong. But, I've been an indie and DIY and punk music fan almost my entire life, and I've worked in the music industry. It's better than it's ever been for independent artists in many regards, but Google and Apple aren't on the side of artists all that much more than the historic record industry was/is, and it's very hard to have them as an adversary. Would you want to try to compete directly with Google or Apple? And, if you were someone with tens of millions of disposable income would you want to risk it on a venture that is likely to fail and if it succeeds won't do much more than pay back your investment capital and a small bit of interest?