How to get people to look at online ads carefully: turn it into a game!

Posted by amichail on Wednesday April 04, 2007 @06:32PM
from the self-post dept.

( 3 comments | on HN )

Re:How to get people to look at online ads carefully: turn i... by mauricecheeks on Wednesday April 04, 2007 @09:53PM (#9008)

I saw an incredible banner ad the other day:

"Click on these features to upgrade this Honda Civic" (picture of honda + some words to click on)

Each time you clicked a feature the Civic was being upgraded & transformed into a VW Rabbit.

It was GREAT!

[ Parent | on HN ]

Re:How to get people to look at online ads carefully: turn i... by amichail on Wednesday April 04, 2007 @06:33PM (#8938)

Try something like http://listengame.org but with ads instead of music.

[ Parent | on HN ]

Re:How to get people to look at online ads carefully: turn i... by herdrick on Wednesday April 04, 2007 @07:10PM (#8959)

You're right. There was a common 'punch the monkey/president' banner ad a few years ago - I think it was successful.

[ Parent | on HN ]