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A comment on NHL partners with GoPro to deliver fans unique perspectives of the game. Parent comment

Re:NHL partners with GoPro to deliver fans unique perspectiv... by RobertKerans on Friday January 23, 2015 @11:01AM (#8935480)
Hoover, elastoplast, sellotape, gopro, aspirin, dry ice, escalator, thermos
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Re:NHL partners with GoPro to deliver fans unique perspectiv... by jacquesm on Friday January 23, 2015 @11:57AM (#8935857)
Kleenex, Xerox, Google... They hate it because it dilutes the trademark but it will happen anyway.
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Re:NHL partners with GoPro to deliver fans unique perspectiv... by RobertKerans on Saturday January 24, 2015 @11:16AM (#8939960)
It's double-edged though; go to Google to google for something. Buy Kleenex (it's the original and best kleenex). Sure, long-term it dilutes the trademark, but effectively removing any future need to explain what your product is, what its benefits and uses are, to permenantly attach your name to a certain type of thing, is too good an opportunity to not take up, given the chance
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