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Re:A Simple Hack to Stick to Any Goal… Using a Rubber Band by natarius4k on Tuesday January 20, 2015 @04:58PM (#8919942)
Consumers are not rational!

Specially on kickstarter people buy impulsive and want to be part of something.

The Coca-Cola recipe is publicly known for a long time and cheaper copies are available...but people keep buying The original.

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