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Re:µBlock for Firefox by ecaron on Tuesday January 20, 2015 @10:49AM (#8917451)
Auto-updating is possible even without using addons.mozilla.org, sites like Pinterest do it all the time for their plugin.

Mozilla rolls that option into their CFX builder - https://developer.mozilla.org/en-US/Add-ons/SDK/Tools/cfx#cf... - the update file just needs a consistent place to live. I use CloudFront for it.

Re:µBlock for Firefox by cpeterso on Tuesday January 20, 2015 @03:40PM (#8919393)
Unfortunately I doubt the auto-updates will work when the add-on's .xpi URL is not stable because it includes uBlock version number. He might be able to workaround that limitation by hosting a stable .xpi URL on a github.io website.

https://github.com/gorhill/uBlock/releases/download/0.8.5.7/...