We have revenue and we are doing exactly that, but now I compare it to something like a 'half product' where we sell it and spend 1-2 weeks 'tweaking' it. We have a great roadmap which would not only allow us to sell this online but, coming from this, introduce a number of products, partner programs and services. This is all not possible without taking a big step for the product technically, branding wise and marketing wise.

Edit: but yes, if we cannot get a partner / funding partner, we definitely will take a small part of the roadmap and turn that into a niche product.