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Re:Don't Make Visitors Make Accounts by andyjdavis on Monday January 19, 2015 @04:12AM (#8911080)
>Since "losing email" is more-or-less impossible in year 2015

Actually losing email is basically impossible but non-technical people still do it all the time. What they mean is that they can't find the email they are after. "I am not good at searching" is indistinguishable from "the email is gone".

Re:Don't Make Visitors Make Accounts by riteshpatel on Tuesday January 20, 2015 @01:44PM (#8918611)
Exactly, or their phone only syncs emails back a week/month and they bought the ticket months before the event. Loads of scenarios where this can happen when you run a consumer-facing ecommerce platform