The Best Marketers Are Engineers

Re:The Best Marketers Are Engineers by Hates_ on Monday October 19, 2009 @11:06AM (#890184)

I've been really enjoying this series on marketing. I hate to go off-topic, but does anyone recommend his book The Four Steps to the Epiphany?

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Re:The Best Marketers Are Engineers by pchristensen on Monday October 19, 2009 @11:13AM (#890203)

Lots of people do:

http://www.startuplessonslearned.com/2008/09/lean-startup.ht...

http://groups.google.com/group/lean-startup-circle

and many, many more. I've probably seen 15 positive reviews of it on blogs I read.

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Re:The Best Marketers Are Engineers by bhousel on Monday October 19, 2009 @11:41AM (#890267)

I picked up a copy of his book on the recommendation of someone here at HN. Many of the stories on his blog are in the book also. It's definitely a worthwhile read, full of insights and examples, especially great for someone working with or creating a startup.

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Re:The Best Marketers Are Engineers by prakash on Monday October 19, 2009 @02:53PM (#890687)

Yes. It helps if you are working for or plan to start a startup/early stage company. A lot, but not all, can be applied to a new product in an established company.

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