The put it out there and gain traction model doesn't generally work for any game project that's going to make money. Yes, if you're making $20 in revenue the first week, you might make a bit more in some other week, but probably not.

Typically you need to plan press, cross-promotions, and hit up those Apple app-store review contacts (basically, listen to their vague hints about what it might be good to do) to try to get a bump on day 1.