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Re:SNB Unexpectedly Gives Up Cap on Franc, Lowers Deposit Rate by tonfa on Thursday January 15, 2015 @08:29AM (#8892360)
Also the biggest change is versus EUR (who was crashing vs USD). CHFUSD wasn't affected as much if you compare with previous years rates.

Additionally every large company does currency hedging to protect itself from those events.

Re:SNB Unexpectedly Gives Up Cap on Franc, Lowers Deposit Rate by seanmcdirmid on Thursday January 15, 2015 @08:53AM (#8892449)
Google must also earn some CHF to offset R&D costs (and maybe a subsidy also from the Swiss gov?).