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> Are you really stupid?
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Marketing hype. If you look at what the substance of Soylent is, and what the product actually accomplishes, it's basically Ensure, except marketed to hipsters instead of the sick and elderly. The fact that the founder can write science-fiction blog posts about facial recognition based vending machines and 3D printing? Big deal. Writing science-fiction blog posts about stuff you want to invent is the easy part.