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Re:Algorithm predicts Five Factor personality type better th... by idiotclock on Tuesday January 13, 2015 @08:16PM (#8883685)
The message is that our personalities are encapsulated by objects and media. These items of evident importance are of course legitimated by the benevolence of facebook's curation. Facebook is not a social experiment, it's a marketing tool.

Anyway, the accuracy of the study depends on a self-report.

Re:Algorithm predicts Five Factor personality type better th... by dkarapetyan on Tuesday January 13, 2015 @08:40PM (#8883764)
Right, the goal is to convince marketers that the digital shadow and the meat casting that shadow are one and the same.