It doesn't have to be a mass collective that starts the movement. In fact, all that is required is just turning down a job that doesn't pay enough. Individuals can make a difference, not just organized bullying. You're setting up false arguments when you introduce "fairness". We're talking about what's mutually beneficial for BOTH the business and the employee, and how to optimize productivity by (counter-intuitively) working the employees less.

Setting a precedence that individuals are respected as valuable contributors to business and not simply Human Resources is the first step if you're on the business side. Doing what's best for yourself and the business, regardless of how hard you're perceived to be working is the first step on the employee side. There's no need to appeal to some imaginary benevolent authority to make the "bad people" be nicer.

The implicit demand here is that some individuals take on greater-than-usual risk to benefit everyone else, and if not enough people do that then We Can't Have Nice Things. It's a miracle of irrationality that this ever happens. Governments exist largely so we can accomplish things without relying on that.

See also: the Free Rider Problem[1], Prisoners' Dilemma[2]

As for organized bullying... well, surely you can see how well that argument applies in the other direction.

[1] https://en.wikipedia.org/wiki/Free_rider_problem

[2] https://en.wikipedia.org/wiki/Prisoner%27s_dilemma

[edit] fix spacing on links

1. Don't take jobs that don't pay well enough and don't have enough leisure time.

2. Improve skills and network until you can do 1)

3. Don't have children until/unless you achieve 1)

Problem solved in one generation.

Restating your points:

1. Don't be poor

2. Don't be busy

3. Be able to have a time machine to undo previous mistakes.

Problem solved with snark.