The subtle ideas form the original "Structure Of Magic" books about how we construct out internal representations of reality depending of wording we use has been replaced by industry of coaches and consultants.

The ideas, by the way, had been studied by mainstream psychology as the framing effect and the priming effect.

In short, our minds do lexical analysis and decomposition sub-consciously, so we could be influenced by specially crafted sentences. We also leak details of our internal representation of some aspects of reality in the way we unconsciously construct language sentences.