Google Analytics, Casualty of Spam

Re:Google Analytics, Casualty of Spam by lifeisstillgood on Sunday January 11, 2015 @03:28PM (#8871169)

So, what levels do you need to track at?

Let's say I am selling a saas service, Facebook for dogs. I advertise on keywords like "share my puppy pics". Each keyword hits a different landing page. I track users with a cookie

Is there any more or less to do?

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Re:Google Analytics, Casualty of Spam by haney on Monday January 12, 2015 @07:33AM (#8873529)

Do you also track churn and lifetime user value based on the keyword or source that brought the user to your site? Not all page views or users are created equal.

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