First of all you have to understand that your post will be shown to very few people initially, and if it doesn't get any likes from these few people - let's say it's 10 - immediately, then it won't be shown to anyone else. One reason the newsfeed sucks, and I believe it's the reason I never see posts from the vast majority of my friends.

And then, to me, the quality of the likes matter.

I recently posted 3 different links that were all about stuff very close to my heart - things I really care about. One was a 40 minute video. It got one like, but that like was from my father - I'd trade that for 100 friends likes. One was an article I loved; it got one like, but the guy loved it so much he shared it. And this is something - if I have reached one person's heart, it's a huge success. Another one, forget what that was, but it got likes from my brother and another person close to me.

If a post gets no likes, yeah, first of all, fuck them, and secondly only 10 people saw it thanks to Facebook's clever constant optimization algorithm so F Facebook, too.

Let's be honest, I have 300 friends, the likelihood that all 300 saw a post of mine and did NOT like it is pretty much zero. The only way I can get a post with no likes is if it was only shown to a small percentage of my friends. (or if I posted total crap but I'm not, I swear ;) )